New Web Design Trends 2025: Using AI

The driving factor behind new web design trends 2025 is rooted in AI technology. It’s fundamentally changing how businesses create and manage their digital presence. 

From personalization to SEO, AI is revolutionizing everything we know about web development, making it faster, smarter, and more adaptive.

Here’s a roundup of the new web design trends you can expect to see in 2025:  

Personalized User Experiences

One of the biggest shifts in web design is AI’s ability to deliver personalized user experiences. Many developers are utilizing code so the sites adapt in real-time to modify content and even layout based on each user’s unique behaviors and preferences. 

You don’t have to “imagine” visiting a website that adjusts its product recommendations, layout, and navigation based on your past interactions. This already exists on sites like Amazon and Netflix, to name a few. This kind of new-era responsive design will become the norm for all websites in 2025.

An Upgrade to the One Page Layout

Resources like onepagelove.com make it easy to design beautifully functional websites. When it comes to new web design trends, 2025 will be the year we see companies intentionally streamlining to simpler user experiences like the ones featured there. Why?

We’re going to see a deliberate move towards simpler user experiences—and I believe it’s not just a trend but rather a strategic imperative. 

Consumers are inundated with information and choices. Companies who recognize the importance of delivering an efficient and enjoyable user experience will keep audiences engaged. Web designers who understand that simple doesn’t mean boring will pave the way by offering accessible design solutions that prioritize simplicity without sacrificing style or functionality.

Conversational AI in Web Design

By the end of 2025, conversational AI will be fully integrated into the fabric of all major websites, not just as chatbots but as key navigational tools. For those building a brand new website, integrating this feature is key. 

For companies who don’t update their website at every turn, now is a good time to consider speaking with your developer(s). Assess your site’s current capabilities and create a plan for integrating conversational AI.

We all know that this year was transformative regarding AI-powered chat systems and their role in customer service. This trend is expanding to include navigation assistance, product recommendations, and even full voice-activated interfaces.

Expect to see websites where users can navigate pages and find content simply by interacting with a conversational AI. The goal is designing a site that offers a frictionless, intuitive experience that blends seamlessly with the design.

Streamlining the Web Design and Development Process

The rise of AI-powered design platforms is making it easier for developers to get projects going faster. Tools like GoDaddy Aero and Wix ADI can generate entire website shells based on simple prompts. 

This doesn’t replace web designers. Instead, it allows them to focus on high-level creativity and strategic decision-making, freeing them from repetitive tasks like coding or resizing images.

These platforms use AI to recommend layouts, color palettes, and even copy. In doing so, it’s turning a traditionally manual process into an automated workflow. If there’s one trend we can all agree people are jumping on in 2025, it’s efficiency.

Beyond Visuals: New Web Design Trends 2025 

AI isn’t just shaping the look of new web design trends, 2025 is the year AI makes sure every aspect of a website is performing at its best. 

For example, in this article, I highlighted how SEMrush has integrated AI into their already powerful keyword search platform. In doing so, they’ve given developers and their teams a fast track to content optimization and performance tracking.

Every aspect of web design is getting an upgrade thanks to AI:

• ease of maintenance
• environmental considerations (energy usage)
• accessibility and inclusivity
• focus on core messaging
• …the list goes on.

If you’re ready to incorporate these trends into your business strategy, or just curious about how AI can drive better results as a whole, reach out at rachel@bellestrategies.com.