We love to keep our readers up to date on the latest social media news! So here’s what’s new in the LinkedIn world…
LinkedIn has recently replaced its news aggregator in order to get the right content in front of the right users.
On Tuesday, LinkedIn unveiled ‘Showcase Pages’. According to LinkedIn, “These pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.”
Interested in creating a Showcase Page for your business? Here’s how you do it!
First, identify the business areas of your company that need a Showcase Page. Then go to the “Edit” dropdown menu and select “Create a Showcase Page.” Once created, you can start sharing content from your page. You will also be able to monitor the performance of your Showcase Page through our analytic tools.
Companies will not be charged for creating showcase pages, and can create up to 10 of them on their own. If you do not see the option to create one of these Showcase Pages, don’t fret. LinkedIn will be rolling out this new feature slowly.
With nearly two decades in the industry, Belle Strategies’ owner, Rachel Creveling, is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.