It’s only been an hour since Vani Hari, the writer behind www.foodbabe.com, announced her newest investigation and already the social media pages of Anheuser-Busch and Miller Coors are covered in demands to know what’s in their #mysterybeer. Her petition already has over 10k signatures, and the hashtag is trending. Today is not going to be a good day for their social media managers.
Hari has built a loyal following of like-minded people who care about what they put in their bodies. Together with these health crusaders (dubbed the FoodBabe Army), Hari has helped bring enormous publicity to some of the not-so-tasty ingredients in our food. Subway, Kraft, and General Mills are just a few of the brands who have modified their ingredient list after Hari brought their consumers together and demanded it.
From a social media perspective, we enjoy watching Hari and her army wage war on the big guys. Using social media for good is always fun to see, especially since common viral trends bring us celebrity baby news and kitten videos. It always feels like we get to put one in the win column when something worthwhile goes viral.
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.