Great news for those using Instagram as a marketing tool: Captions will now be embedded!
This means your copy will automatically appear below your photo or video. Prior to this change, embedded photos (in blogs or articles) did not make the original caption visible. I’m sure you can imagine how this update will positively effect your marketing efforts!
Here’s what you’ll see next time you get the embed code for an Instagram image:
Instagram, which turned four the day before this news broke, also announced it’s new embed code includes javascript that resizes the embed to fit the site your image is on, depending on what device a viewer is using.
Along with the caption changes, Instagram also made tweaks to the design making images bigger, cleaner, and more defined.
We saved the best for last: It’s easier than ever for readers to follow your instagram account directly from that embedded image! The new design includes a follow button.
Awesome right!
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.