(Updated August 2022) As of June 2021, Facebook opened up the capability to promote Instagram reels using their ads platform. For social media marketers, this is great news.

Before we dive in, a quick note: If you are trying to find out how to promote a reel in the same way you boost a post – the quick answer is you can’t.

Unfortunately at this time, there is no way to simply “boost” a reel the way you do with static images.

If you’re here to learn how to promote Instagram reels so your brand shows up when your target audience is scrolling, I’ll walk you through that step-by-step below.

First and foremost, to advertise within the Reels section of Instagram, you must have a Facebook Ads Manager account.

Don’t have one? Set one up – it’s free and easy.

Then, follow these steps carefully. By the time you get to the end of the list, you’ll be ready to publish your first Instagram Reels Ad placement! This will ensure the Reel you use for your advertisement will be seen by the right people.

How to Promote Instagram Reels

1: After opening Ads Manager, click Create:

2: Choose a Brand Awareness Campaign

3: Name Your Campaign, Ad Set and Ad

4: (In The Ad Set) Choose a Budget and Time Frame

5: Choose A Saved Audience (or build a new one)

6: Select Manual Placements

7: Select Instagram Reels

8: (In the Ad) Choose Your Page/IG Account

9: Upload The Reel, Add Your Copy and Website URL if Applicable

Please, please, please be sure to proof read!

When you’re happy with it, Click “Publish”!

Guess what. You just read an article that got right to the point and showed you how to do exactly what you were trying to learn. Nice.

---

 

Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth. For assistance growing your brand, contact me or find me on social media @rachelcreveling.