All social media professionals strive to create an impression on their viewers. One of the most powerful ways to do this is through images. Users are able to feel and experience the emotions of an image, whereas it’s much harder to communicate something and gain emotional attachment using words. Emotion drives user-generated content and opinion.
Your job is to grab the attention of your fans, and you only have one chance to do it. To create images that attract your reader’s eye, check out our social media design tips:
Design Templates
Before you start creating a social media graphic from scratch, set up several templates for future use. Add a border or a simple background. Include your logo or web address. It is important to draw the eye to your company logo. Be sure to use existing brand colors, themes, or images.
Image Selection
Choosing the right image size and color is important. The quickest way to lose your audience is with a blurry, unfocused image. RGB images display better on screens, as opposed to CMYK, which is meant for ink printing.
Content
Examiner.com points out that, “Your posts should have a call to action; this prompts consumers to purchase or at least interact with your company on some level. A call to action with a link should be in your post, but including this call to action should be in the graphic as well. For example, ‘click the link in the description for details’ would be appropriate for posts featuring products, sales, or contests.”
Last but most definitely not least, PROOF READ!
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.