So you’ve toyed with the idea of putting your company on Facebook, Twitter or another form of social media. You ask; will being on social media really benefit my product or business? The answer is almost certainly yes.
Social media is a very effective way to generate exposure for your business in today’s marketplace and it has many indisputable benefits. It has become a powerful medium that can benefit your business by attracting more traffic to your website, growing brand awareness, helping you understand and identify your customer’s needs, pinpointing your target market, and connecting with key influencers.
According to Infographics Zone:
- 63% of companies using social media say it has increased their marketing effectiveness — among other benefits.
- Blogging: Companies that blog generate 88% more leads per month than those who do not blog.
- Search Engine Optimization (SEO): 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business.
With statistics as powerful as the ones mentioned above, it’s never been more important to utilize social media marketing for your business. Consumer behavior has changed due to the social, mobile nature through which we consume content. We are seeing more and more that consumers take to search engines and social media to perform product research and acquaint themselves with brands and products.
It’s not just who you know…It’s who knows you. Say yes to social media or get left in the dust!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.