Instagram has officially rolled out their sponsored ads. Here are four things to know about this new development in the platform’s shift towards monetizing their 300M+ users:
1) Instagram ads use information from your activity to best determine what ads you will like most. It might seem weird but don’t forget, Facebook owns Instagram!
2) You can hide ads you don’t like and even tell Instagram why you don’t like them. Just click the “…” button underneath.
3) The first Instagram ads you’ll see will be from: adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Levi’s®, Macy’s, Michael Kors, PayPal and Starwood. They are introducing new brands daily.
4) Instagram ads will never be able to use your photos. If you’re on Instagram you probably don’t care toooooo much about privacy BUT the platform ensures that they’ll never use your private images in ads.
Do you think the influx of ads on Instagram will deter users? We don’t!
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.