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You may have heard of these two new socially driven platforms, Flawk and Yik Yak.
They are completely different, but they are both getting a lot of buzz, so let’s talk about them. One is good, and one is…well, not so good.
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Flawk:
Flawk describes themselves as “a real-time platform for engaging with your twitter followers. Host a Q&A, share media, and interact with your followers like never before.” and their service promotes a more streamlined version of AMA’s (ask me anything) and Twitter Q&A’s. Flawk offers a host the ability to “chat” with their guests in real time. This is a much more engaging communication model because it offers one-to-one interaction – exactly what every fan is hoping for.
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On top of the chat window feature, you can watch the other flawker’s conversations at the bottom of the screen. Everything is run using twitter, so you don’t need a separate log in/password to remember. Check out their video, it’s short and sweet:
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Yik Yak:
This relatively new app has gotten a ton of attention recently because of the trouble it is causing. Now – we’re logical people here – we aren’t saying the creators of the app are bad people so let’s get that straight. What we are saying is that the basis of the app (anonymously saying whatever the heck you want) is a recipe for disaster.
Yik Yak is a free app that allows users to send comments anonymously. It uses geo-tracking to share those comments with any user who is nearby (the closest 500 users). Users don’t have to be logged in to see comments from other local users.
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This app has already been associated with instances of bullying, and TWO students have already been arrested for using it to make school-shooting threats.
Yik Yak makes money by charging you to send your message out to more than 500 users. Here’s how it all looks:
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If you’re wondering, yes I downloaded it to get those images, and yes, I have already deleted it from my phone!
So overall – Flawk…expecting it to gain some traction for all the right reasons; Yik Yak…expecting it to become even more infamous. Let us know if you use either of these already and what you think!
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With nearly two decades in the industry, Belle Strategies’ owner, Rachel Creveling, is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.