If you manage a Facebook Business Page, take note:
According to a statement released by Facebook, “A lot of the content people see as too promotional is posts from Pages they like, rather than ads.”
This means that Facebook is getting feedback from users saying they find Business Page posts more distracting than Facebook ads in the News Feed.
Facebook explained that their goal is to make the user experience inviting, and stated, “Now we’re bringing new volume and content controls for promotional posts, so people see more of what they want from (Business) Pages.”
Here’s what Facebook said they consider “too promotional” (meaning they will limit News Feed visibility of these post types):
Posts that solely push people to buy a product or install an app
Posts that push people to enter promotions and sweepstakes with no real context
Posts that reuse the exact same content from ads
If you’ve already put a holiday sales strategy in place that includes a lot of these posts, don’t worry. Facebook says these changes will not affect the News Feed until January 2015.
You want to make sure you use these kinds of posts sparingly anyway – remember social media is about connecting, not hard sales!
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.