If you’re running a business, you’re probably getting a bit fed up with Facebook. How come you have 1000 fans, but barely 100 people see your posts? We get this question a LOT – so let’s get to the bottom of it.
Just a few days ago, THE Mark Zuckerberg released a statement saying:
“There’s this inherent conflict … Are we trying to optimize news feed to give each person, all of you guys, the best experience when you’re reading? Or are we trying to help businesses just reach as many people as possible? And in every decision that we make, we optimize for the first.”
In a nutshell, the Zuck doesn’t want Facebook to get bogged down with companies pushing their agendas. Behind the scenes, they’re making sure only the fans who truly care about you see your posts. “Well, how do they know which ones care and which ones don’t?” you ask. It’s simple! If a fan engages with your post, Facebook shows them more. If they scroll right by, Facebook cuts you from the line up. Ouch. Cold right!
Zuckerberg also revealed: the average Facebook user is eligible to see ~1,500 news feed updates per day, but only ends up seeing ~100. That INCLUDES all of your friends’ pictures and Buzzfeed quiz results. Facebook is constantly redesigning the algorithm that determines what your fans see, making it more and more tailored to what your fans “tell them” they want through engagement.
So now you know the secret behind why your posts aren’t being seen. Wondering how to get more engagement on Facebook? Check out this blog for that! Or this one!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients convert their digital communities into lifelong customers.