Facebook Audio Recognition is here!
-
Facebook’s new update for its Android and iOS app has Shazam-like audio recognition. It can listen and identify the background music/TV show playing when users update status.
-
It’s great for Facebook’s data mining purposes because it can further improve its targeted ads campaign.
-
The more specific Facebook’s advertising platform is the more effective your ad dollars are.
Adding audio recognition to identify background media when users update their status using their phones or tablets, help Facebook’s data mining operations. Advertisers demand increasingly personalized data for their target demographics. Hollywood and music bigwigs want the Facebook Shazam-like feature to gain real-time or always-updated feedback on what TV shows, music, pop stars, and genres are hot.
Read the full post originally published HERE
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.