Facebook Audio Recognition is here!
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Facebook’s new update for its Android and iOS app has Shazam-like audio recognition. It can listen and identify the background music/TV show playing when users update status.
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It’s great for Facebook’s data mining purposes because it can further improve its targeted ads campaign.
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The more specific Facebook’s advertising platform is the more effective your ad dollars are.
Adding audio recognition to identify background media when users update their status using their phones or tablets, help Facebook’s data mining operations. Advertisers demand increasingly personalized data for their target demographics. Hollywood and music bigwigs want the Facebook Shazam-like feature to gain real-time or always-updated feedback on what TV shows, music, pop stars, and genres are hot.
Read the full post originally published HERE
With nearly two decades in the industry, Belle Strategies’ owner, Rachel Creveling, is a seasoned business consultant who crafts comprehensive frameworks that integrate operations, marketing, sales and HR to position her clients for optimal success. She excels at incorporating trending tech ethically and studied Strategies for Accountable AI at Wharton.