Blogging used to be online “diaries” – remember that?
Now we have a gaggle of social media platforms that provide us with at least 140 characters worth of constant diary entries…and blogging has become a way to make money. Even the people who are still using a blog as a “diary” have turned it into a business! This means if your business has a website, you should be blogging. Let’s talk about why:
Why Blog for Your Business? To Drive Traffic
Bringing people to your website is the point of all your online efforts (social media, etc.). You want your business to show up in searches when people are looking for you even if they haven’t typed in your exact business name. For example, if you own the “Spine and Orthopedic Center” office in Boca Raton, Florida, you want your website to show up when people search “spine doctor boca raton”. In order for a search engine to find your site relevant enough to show in those search results, your website must be doing lots of things! One of the most important things is consistently adding new, key-word rich content to the site. That brings us to the next point!
Why Blog for Your Business? To Add Key Words to Your Site
Blogging allows you to add new pages to your site on a regular basis, which tells search engines that your site isn’t stagnant. Within those blogs, you can (and should!) include specific key words you know your target audience will be searching for. In the case of the spine office, words to include would be, “spine”, “doctor”, “surgeon”, “boca”, “boca raton”, and on and on. Without utilizing a blog, there are only so many times you can include those key words throughout your website. The more you can utilize relevant words, the better chances you have at a search engine raking your site higher.
Why Blog for Your Business? To Gain Credibility
We know blogging isn’t just for personal use anymore; taking the time to research and write a professional, informative blog for your website tells your customers that you are passionate about your business. It showcases your knowledge as well as your commitment to providing the best information possible. Your online branding is essentially your “first impression”, new customers will look you up before hiring you, that’s a given! Blogging consistently says, “I make time to stay relevant in my field by reading about it and writing about it.”