Subtweeting: it’s the internet equivalent of talking about someone behind their back or insulting someone via stealth.
A subtweet means you are commenting about someone who you have not @ in. For those people who are new to Twitter, an @ symbol followed by a person’s Twitter username is known as a Twitter mention. This means that they will receive a notification whenever you include them in a tweet, and other people will be able to see the link to their Twitter account. The person mentioned will keep receiving notifications related to the tweet in which they were mentioned.
Here is an example of Chris Brown displaying his maturity while he subtweets a woman he got in a car accident with…
Subtweets are distinctly not what Twitter set out to encourage, but they’re here and they’re happening. It once again shows how social networks are always more controlled by their users than by their infrastructures.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.