Hi guys, this week I am going to write about the use of hashtags on Facebook. Yes… hashtags; that pound sign looking thing you see all over social media. Believe it or not, there are legitimate reasons for them!
As you have undoubtedly seen, hashtags are now clickable on Facebook. Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link. And when you click the link, you will find a feed of public posts that include that hashtag.
If used correctly, hashtags can expand your reach, amplify your brand and promote specials and events. But there are some common mistakes that people make when using hashtags.
Don’t Do This:
- Create a hashtag that is two words. Hashtags have to be all one word.
- Use another brand’s hashtag. Do your research!
- Use hashtags too much. Use them sparingly (not in every single post). Some people may not be as excited about hashtags as you are!
- Use long hashtags. Make them short and easy to understand.
Well, that about wraps up this week’s post! Hopefully you use these tips to your advantage and are able to see the benefits of increasing your visibility. Now, get out there and get your #hashtagging on!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.