If you are only using Pinterest for DIY projects and delicious recipes, expand your thinking to help drive targeted traffic to your business.
Here’s how Sephora is using Pinterest to do it right…
With more than 14,000 products, Sephora has one of the world’s largest and most diverse selections of beauty products. And they took notice when a new beauty trend erupted on pinterest.
Pinterest users were regularly saving their favorite Sephora beauty products and inspiration to boards on Pinterest (instant marketing). As a result, a growing number of potential clients were discovering Sephora products on Pinterest, and visiting http://www.sephora.com/.
So here is how Sephora further increased their traffic:
- Made it easy to pin from their website Sephora.com
- Used email to encourage Pinterest engagement (pinnable emails)
- Encouraged clients to pin their “beauty shopping list”
This growing social network provides unique opportunities to reach users in a new visually driven- way. Go ahead, try it out!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.