On Wednesday, Facebook rolled out a new feature to its iOS app that encourages users to share more about what they are doing.
Now, Facebook users will start seeing “Context Cards,” which will appear over their News Feeds and provide detailed information after they check in or link to subjects such as movies or songs in status updates.
Here are some examples:
- If a user checks in to a location, the context cards will show friends who have recently checked in to the same location and when those check-ins occurred, as well as related photos they have posted.
- If a user posts a structured status update referencing listening to a musical artist or watching a movie, the context cards will show friends who have consumed the same media.
Facebook is hoping the cards will provide helpful information and encourage users to interact with their nearby friends.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.