Your logo is a big part of your brand. It is the first thing people notice about your company. A creative logo design has to be on point. It has to be relevant and it has to be communicable. Let’s dive into some simple tips to get you started on creating a perfect logo.
Work in black and White
Work every logo in black and white before adding any color. Concentrating on color too early in the game can become distracting. Color choices should be made by judging shapes, angles and what you want to pop AFTER you’ve nailed down your black and white version.
Test in different formats
Does your logo look as good in a Twitter icon or Facebook picture as it does on your header? Can you make an icon that looks enough like your logo that someone who finds you on Facebook or Twitter isn’t confused when the visit your website? Make sure that your logo looks good in any size.
Keep it simple
Nobody likes a busy logo. Think about Nike, Chanel or Gucci- how simple their logos are. Less is more! If people can’t read your logo, it’s useless to have one. This sounds like dumb advice, but it’s easy to get caught up in creating letters or distorting a font until it becomes unreadable.
Don’t use more than two fonts
Using too many fonts will result in a loss of coherence. Using two different fonts can be good to create a contrast, catching the eye.
Now it’s time to let those creative juices flow! Come back and visit us for more tips on designing your perfect company logo.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.