Developing an effective digital media strategy includes both research and planning. Understanding your audience is a key factor to creating and delivering the type of content most likely to build loyalty and drive sales. By determining your KPIs (Key Performance Indicators), we set measurable goals and create campaigns to reach those goals. Additionally, reporting on progress each month provides valuable insight to ensure the strategy evolves as your digital community grows.
Designing relevant, authentic content is a creative process inspired by your target audience. Armed with the knowledge of your audiences’ preferences, your competitors tactics, and your KPIs, creating content to build your brand and reach your revenue goals is one of our favorite parts of the job! We do everything from social media posts to copy writing to eBlasts and everything in between. A cohesive strategy includes a variety of content types distributed over multiple platforms.
With the ever-growing variety of social media, blogging and email marketing platforms, it’s my job to stay on top of the trends for you. My platform management services ensure your brand is perceived properly with cohesive 24/7 management across all platforms. Not sure which platforms are right for you? Still trying to figure out your “brand voice”? We’ll determine that, and you will feel confident and comfortable know that I’m managing your marketing efforts effectively so you can focus on what you love instead.