“How do you know it’s working?”
When is comes to social media ROI, this is likely the #1 question asked – and it doesn’t have to be difficult to answer.
Social Media ROI (return on investment) is an important business metric. Measuring the success of your campaign is the only way to understand it’s level of efficiency.
HOW to measure the campaign is where things get tricky. Social media ROI has proven to be difficult thing to measure because in most instances, social media is used a branding tool. How does a company measure the value of branding?
Thanks to this thorough and insightful infographic by MDG Advertising, you can see the opportunity is there! The key to keeping your clients happy and feeling accomplished is setting the right expectations for success.
It’s not about “likes” anymore; here’s how to measure social media ROI!