Should your business sign up for a Google Plus account?
My answer is YES! Why wouldn’t you be on the social network that is run by Google, the #1 search engine in the world and gateway to YOUR business?
By now, you should know I love using big-name brands as examples. H&M is one of my FAVORITE stores, so I will use them!
Miriam Tappert, Global Social Media Manager, explains that H&M’s goals for their Google Plus page was simple: “To be where our customers are, have a dialogue, and share the latest fashion.” She goes on to say, “We have chosen to focus on inspiration…nice images, films, and, of course, a lot of fashion.”
H&M uses video and photos frequently in posts, as visuals of their customers in H&M pieces. That is an effective way to promote fashion and lifestyle. They also links to product pages on their site to help convert social visitors to potential customers. And of course a no-brainer… they post great content. You can learn a lot from H&M’s use of Google Plus.
On top of those great takeaways, we must note:
The greater your visibility is on Google Plus, the better chance you have at high-level visibility in Google searches YOUR customers are conducting; google plus activity increases your website traffic flow PERIOD. It’s no wonder Google Plus (sometime referred to as “ghost town”) has seen a 33% increase in usage since July 2012. Get on, get posting, and get visible!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.