Instagram has officially rolled out their sponsored ads. Here are four things to know about this new development in the platform’s shift towards monetizing their 300M+ users:
1) Instagram ads use information from your activity to best determine what ads you will like most. It might seem weird but don’t forget, Facebook owns Instagram!
2) You can hide ads you don’t like and even tell Instagram why you don’t like them. Just click the “…” button underneath.
3) The first Instagram ads you’ll see will be from: adidas, Ben & Jerry’s, Burberry, General Electric, Lexus, Levi’s®, Macy’s, Michael Kors, PayPal and Starwood. They are introducing new brands daily.
4) Instagram ads will never be able to use your photos. If you’re on Instagram you probably don’t care toooooo much about privacy BUT the platform ensures that they’ll never use your private images in ads.
Do you think the influx of ads on Instagram will deter users? We don’t!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.