In an effort to make sure users are having the best experience possible, Facebook has enhanced their “follow” feature and is testing something new: Facebook See First.
Soon, you’ll be seeing the option to choose Facebook “See First” as a setting for your closest friends and favorite brands. This means that when you log into Facebook…wait for it…the accounts you’ve selected will be seen first!
This is great news for users and brands alike:
1) Facebook See First offers a way to ensure content isn’t getting drowned out. Their constant algorithm changes are always working towards this, but Facebook See First allows a user to influence what shows up in their news feed in the most impactful way yet.
2) Brands and public figures may see increased organic reach based on the fact that their loyal followers will inevitably utilize Facebook See First to keep from missing anything.
This new feature comes on the heels of Instagram’s recent update that allows you to turn on/off post notifications when your favorite users post something.
As social media continues to evolve into an all-encompassing information source, the smartest thing these companies can do is create features like Facebook See First, because ultimately users won’t stick around if the content isn’t relevant.
Here’s something to get you thinking:
How can brands use this new feature to better engage with their target demo? Will Facebook soon come out with a new ad type that urges new See First followers, vs. new Page Likes? Will the Page Likes metric finally be obsolete? Hmmm. Time will tell!
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.