Exciting News!!! I was perusing one of our trusted sources in the social media world, Mashable.com, and found out Facebook is rolling out an updated ‘Graph Search’. What does that mean? Read on!
Facebook announced an update to Graph Search on Monday that will enable users to search for conversation topics within status updates, comments and posts. Some users with Graph Search can now browse Facebook for topics of interest — for example, “posts about “Breaking Bad” or simply “Breaking Bad.”
The update also allows users to search for posts or comments from a certain time period or location (for example, “posts by my friends from last month”) or posts that they already composed or commented on.
The update makes Facebook much more conducive to real-time conversations, an area where it has been making major strides to compete with the likes of Twitter. The two social networks have been competing for eyeballs during primetime television events like the Emmys, the NFL’s Monday Night Football, and Sunday’s Breaking Bad finale. When users’ eyes aren’t glued to the TV screen, Facebook and Twitter want them to be having conversations or voicing their opinions on their respective networks.
Opening up Graph Search to enable post and comment searches will help Facebook to do so. When a user logs into his profile during a primetime event, he can quickly scan all conversations about the game or his favorite show — even if he isn’t near the top of the News Feed. If a user want to talk about an event hours (or even days) later, he can search for all relevant conversations on Facebook, something users can’t easily do using Twitter.
Facebook’s search update is not yet available to all Graph Search users, according to a company spokesperson. It will be tested starting on Monday with a small group of users and will roll out more expansively after that.
*Parts of this blog were originally posted on www.mashable.com. Click here to see it: http://mashable.com/2013/09/30/facebook-graph-search-conversations/.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.