The Facebook algorithm is changing again. This update is actually very interesting, and EXCELLENT news for businesses.
Facebook will begin scoring posts that you spend more time looking at higher. This means, when your scrolling slows because you’re watching a video, checking out a picture or simply reading a post, the new Facebook algorithm will know. On top of that, it will actually be able to ensure that the content you spend time viewing is more prevalent in your news feed moving forward.
According to newsroom.fb.com, “The goal of News Feed is to show you the content that matters to you. The actions people take on Facebook-liking, commenting or sharing a post-are historically some of the main factors we’ve considered to determine what to show at the top of your News Feed. But these factors don’t always tell us the whole story of what is most meaningful to you. Recently, as part of our ongoing effort to improve News Feed, we asked people to rate their experience and tell us how we can improve the content they see when they check Facebook. From this research, we learned that in many cases, just because someone didn’t like, comment or share a story in their News Feed doesn’t mean it wasn’t meaningful to them. There are times when, for example, people want to see information about a serious current event, but don’t necessarily want to like or comment on it. Based on this finding, we are updating News Feed’s ranking to factor in a new signal-how much time you spend viewing a story in your News Feed.“
So what does this mean for your brand? Companies on Facebook have been feeling the pain since January when the Facebook algorithm put user experience in front of brand engagement. This shift in the algorithm means Facebook won’t be ranking your page based on WHAT you are, but only on how interesting you are to your followers.
With strategic content development, a closely-managed advertising plan, and the new Facebook algorithm…we should see reach for brands slowly creeping back up. Of course, it will always come down to how engaged your followers are, so keep it interesting!
Belle Strategies is a boutique Social Media Marketing company based in South Florida. Our team mixes innovative strategies with attention to detail for an online presence that produces tangible results. For assistance growing your brand on social media, contact us!
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.