If you are only using Pinterest for DIY projects and delicious recipes, expand your thinking to help drive targeted traffic to your business.
Here’s how Sephora is using Pinterest to do it right…
With more than 14,000 products, Sephora has one of the world’s largest and most diverse selections of beauty products. And they took notice when a new beauty trend erupted on pinterest.
Pinterest users were regularly saving their favorite Sephora beauty products and inspiration to boards on Pinterest (instant marketing). As a result, a growing number of potential clients were discovering Sephora products on Pinterest, and visiting http://www.sephora.com/.
So here is how Sephora further increased their traffic:
- Made it easy to pin from their website Sephora.com
- Used email to encourage Pinterest engagement (pinnable emails)
- Encouraged clients to pin their “beauty shopping list”
This growing social network provides unique opportunities to reach users in a new visually driven- way. Go ahead, try it out!
Rachel Creveling has 15 years in the industry and is the Owner of Belle Strategies Marketing Agency. As a Digital Marketing Consultant, she helps clients strategically plan and build campaigns based on ROI. Her highly custom consulting method has earned clients including the Hilton Head Wine & Food Festival, Four Seasons Resort and Residences, South Beach Seafood Festival and many others. Rachel’s expertise helps companies push past revenue goals by leveraging their data and identifying areas for efficiency and growth.