If you really want to make a splash in the social media waters, you should try making videos with the mobile app Vine!
Vine has more than 40 million registered users, that are telling their stories in short, continuously looping six-second videos.
Vine is much more than a shiny, new social toy. It’s got a lot more going for it than novelty. Vine presents brands with an innovative, surprisingly powerful way to take advantage of the fact that visual content performs well on social media. Here are seven reasons why you should use Vine to build your brand.
1. It’s simple
All you need to do is hold your finger on the screen to record and take it off to pause. It’s that simple. You can record straight through uninterrupted or use the stop-motion feature to shoot your own impressively animated shorts.
2. It’s spur of the moment
The simplicity of Vine makes it possible for you to capture news as it’s happening without any preparation whatsoever.
3. It’s instructional.
You can share your secrets for doing what you do best, positioning yourself as the expert.
4. It’s promotional.
Win your followers over with enough genuinely interesting looping video clips, and you’ve earned their loyalty. Run contests. Show off your team. Take viewers behind the scenes of your work place.
5. It’s measurable.
Not only do you see how many times people have liked your Vine videos, you can now get a count of how many times each of them has looped as well. Along with comments and revines, these two metrics provide you with a fairly good gauge for your clips’ popularity.
Rachel is a digital marketing strategist, and CEO of Belle Strategies. She spends her time helping clients leverage the digital space to reach and convert their communities into lifelong customers.